The Studio by Ashton Woods
Phoenix (Meza), USA


Completion 2014


Ashton Woods

Design studio for new homeowners; coffee bar; inspiration corridor with kitchen and bath vignettes, video wall; selection areas for Ashton Woods' finishes, fixtures and fittings; lounge and demonstration kitchen
6,100 s.f.

A.R.E. Design Awards 2015 (Association for Retail Environments), USA – Gold, Service Retailer
A' Design Awards 2015, Italy – Bronze, Interior Space and Exhibition Design
The Nationals 2015 (NAHB National Sales & Marketing Council Awards), USA – Best Design Center, Silver


The Studio by Ashton Woods inspires new homeowners in their selection of finishes, fixtures and fittings. It maximizes the product selection process through an immersive, four-stage progression on a continuous pathway: welcome, inspiration, selection and final consultation.

The Studio follows a consistent and flexible design template realized by Cecconi Simone that is being extended and localized to major regional markets throughout the United States.


Photography by William Taylor / Taylor Photo